Services
Growth & Care
Launch, visibility and long-term maintenance so your product keeps improving after launch, handled by the team that knows how it was built.
How we approach growth & care
Launch day starts a product’s life. Operating systems change every year, libraries age, competitors ship new features, and real users reveal what the roadmap should have been. Products that keep improving stay ahead, and products that are left alone slowly fall behind.
Growth & Care is how we stay with a product for the long run, which is where the name Long Relation comes from. We combine visibility work that brings the right users in with engineering care that keeps the product fast, secure and compatible, and a data-driven roadmap that decides what to build next.
Because we usually built the product ourselves, there is no hand-over gap: the people improving it already know its architecture, its trade-offs and its history. We also take over products built by other teams, starting with a technical health check.
What we offer
Performance marketing
Paid acquisition across search, social and app install campaigns, measured against cost per acquisition and retention rather than clicks.
- Google Ads
- Meta
- TikTok
- Snapchat
App store optimisation
Keyword research, bilingual store listings, screenshots and ratings strategy to improve visibility on the App Store and Google Play.
- App Store
- Google Play
- Google Analytics
Support & upgrades
OS and dependency updates, security patches, crash and performance monitoring, and agreed response times.
- Sentry
- Firebase
- Datadog
- GitHub Actions
Product iteration
Analytics, user feedback and experiments turned into a prioritised roadmap of improvements.
- Mixpanel
- Google Analytics
- Grafana
- Jira
How we work
Health check
Performance, crash rates, security, store presence and analytics coverage reviewed and scored.
Plan
A quarterly plan balancing growth work, maintenance and new features.
Operate
Monthly releases, monitoring and campaign management with clear reporting.
Review
Regular reviews of results against goals, and a reset of priorities for the next cycle.
Technology we use
Frequently asked questions
Can you maintain an app another agency built?
Yes. We start with a technical health check of the codebase and infrastructure, fix the urgent issues, then take over regular maintenance.
What does app store optimisation involve?
Researching the terms your customers search for, writing bilingual titles and descriptions, designing screenshots and preview videos, and improving ratings, then measuring the change in visibility and installs.
How is Growth & Care billed?
Usually as a monthly retainer sized to the product and the level of support you need, so the work is planned rather than reactive.
Let’s talk about your growth & care project
Book a free consultation and leave with clarity, direction and expert advice you can act on straight away.